TechEdge Audience Analytics

Analyse audience viewing data, trends and signals in markets worldwide with apps and software from the industry’s leading respondent-level solution

Maximise the power, accessibility and actionability of your data sets with our data-agnostic TechEdge apps and software.  

We provide a range of software and applications to analyse audience viewing data and help businesses improve media planning and buying. 

Our teams have deep expertise, working with audience data from over 80 markets around the world. 

We help clients maximise their return on investment by providing the tools to plan and analyse complex data sets. Our applications meet a variety of use cases, enabling clients to unlock audiences with analytics software, user-friendly apps, dashboards and APIs. 

What we do

Powerful, customisable apps & software

Get the audience analytics tools you need to inform media analysis, planning, optimisation, scheduling and campaign management. Partner with us to build bespoke solutions and APIs to complement your in-house systems.

Data integration and connectivity 

Empower assets such as audience marketing, connected device and consumer insights data with our data science expertise and at-scale processing capabilities.

How we help you

  • How can you optimise your media plans?

    Opportunity

    View, evaluate and plan with both local and global audience behaviour data, by media channel and by programme. 
  • How can you derive maximum value from your data assets?

    Opportunity

    Connecting data from multiple sources is critical to unlocking their value. Our data science, analytics and software development teams have deep expertise in integrating data from multiple sources, enabling you to get the most from your investments. 
  • How can you easily access actionable insights?

    Opportunity

    TechEdge offers fast, user-friendly, highly visual tools that allow you to quickly analyse large data sets. Using APIs, we can filter and extract audience data to offer feeds that connect directly with your systems. 
  • How can global players unlock unified planning and research across countries?

    Opportunity

    Our apps and software enable global clients to integrate data from multiple countries to meet their planning and research needs. 
News & Resources
As media splinters across platforms and channels, accurately tracking audiences has become increasingly challenging. Discover how with the right tools and expertise directing the d... Read Moreata feed can become a streamlined process that delivers actionable insightsRead Less
25 October 2024
With Black Friday approaching, we explore the ways to best engage these shoppers
17 October 2024
The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?
16 October 2024
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October 2024