News and Resources
Data Insights
Rise of the teetotal Gen Z-er
When it comes to young people in particular, drinking alcohol at this or any other time of year is increasingly out of fashion.
12 December, 2024
Reports
2025 Media Trends & Predictions
Maximise your opportunities in the year ahead. Our annual Media Trends & Predictions report illuminates the opportunities and challenges confronting the media ecosystem in 2025 – and beyond.
4 December, 2024
Opinion
Q & A with Mesut Sakal
Mesut Sakal, Managing Director – CEE, APAC & Africa discusses with us how brands can navigate a fragmented media landscape effectively by focusing on strategies to stand out amidst increasing competition and changing consumer behaviour.
2 December, 2024
Opinion
Future skills: A roadmap to fulfilling our evolving data needs
Sushmita Jain examines the media sector’s changing skills landscape, exploring how businesses can attract and retain top talent for a future defined by AI and big data
15 November, 2024
Data Insights
Fast food trends of Britain’s youth
Understand trends in the relationship Britain's young people have today with fast food and takeaways
13 November, 2024