Advertising Intelligence
Access comprehensive advertising insights that help brands and media companies grow
Understand your competitors’ ad spend, placement, messaging and more
Understand competitor ad spend, placement and messaging and gain the advantage you need to win.
Kantar Media delivers comprehensive ad intelligence across all media forms. Advertisers and agencies rely on us for the competitive research they need to optimise their media plans and increase their share of voice, while media companies can see where they stand and maximise their share of budget.
What we do
Competitive monitoring
Stay ahead with alerts on competitor activity, benchmark ad spend and get early visibility on messaging and creative.
Fast, comprehensive ad intelligence
Rapid data on brand activities, messaging, media performance and share of voice across traditional and digital media.
Actionable insights
Track campaign performance and share of media spend with trend and spend analysis to identify opportunities.