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Advertising Intelligence

Access comprehensive advertising insights that help brands and media companies grow

Understand your competitors’ ad spend, placement, messaging and more

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Advertising Intelligence

Understand competitor ad spend, placement and messaging and gain the advantage you need to win. 


Kantar Media delivers comprehensive ad intelligence across all media forms. Advertisers and agencies rely on us for the competitive research they need to optimise their media plans and increase their share of voice, while media companies can see where they stand and maximise their share of budget.  

What we do

Competitive monitoring 

Stay ahead with alerts on competitor activity, benchmark ad spend and get early visibility on messaging and creative. 

Fast, comprehensive ad intelligence

Rapid data on brand activities, messaging, media performance and share of voice across traditional and digital media. 

Actionable insights

Track campaign performance and share of media spend with trend and spend analysis to identify opportunities. 

How we can help you

How can brands optimise their advertising strategies?
Opportunity

Create informed plans with visibility into your competitors’ media investments and creative messaging. 

How we help
Contact us to learn more
How can media companies maximise their growth?
Opportunity

Identify sales prospects and sharpen your focus with detailed analysis of where, when and how much advertisers are spending. 

How we help
Contact us to learn more
How can media agencies deliver the best results for clients?
Opportunity

Benchmark results and maximise budget allocations with a comprehensive view of the advertising landscape. 

How we help
Contact us to learn more
How can brands and agencies see how their creative compares?
Opportunity

See messaging and creative from other brands in your industry, so you can create informed strategies.  

How we help
Contact us to learn more
How can I assess my media plans?
Opportunity

Achieve transparency across platforms and media with insights into ad placement, spend and creative across display, social, video and more.  

How we help
Contact us to learn more

Client results

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Understanding CSR issues in advertising

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News & Resources

Opinion

Future skills: A roadmap to fulfilling our evolving data needs

Sushmita Jain examines the media sector’s changing skills landscape, exploring how businesses can attract and retain top talent for a future defined by AI and big data

15 November, 2024

News

Kantar Media appoints Lucy Bristowe to lead UK and Western Europe business

Kantar Media, the global leader in audience measurement and data, has appointed Lucy Bristowe as CEO, UK & Western Europe. She will take up the post in June 2024, reporting to Patrick Behar, Global CEO. Lucy succeeds Louise Ainsworth, who recently announced she would be stepping down after six years at the helm.

9 May, 2024

Case studies

Understanding CSR issues in advertising

Kantar Media developed a measurement system for corporate social responsibility campaigns, allowing M6 Advertising to understand the CSR ad market and strengthen its position as a green media owner

11 April, 2024

News

Discover Denmark’s biggest TV advertisers

GALLUP ADFACTS, a Kantar Media solution in Denmark, recently published its list of the biggest TV advertisers in 2023 in the Danish market

28 March, 2024

See all news