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TechEdge Audience Analytics

Analyse audience viewing data, trends and signals in markets worldwide with apps and software from the industry’s leading respondent-level solution

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TechEdge Audience Analytics

Maximise the power, accessibility and actionability of your data sets with our data-agnostic TechEdge apps and software.

We provide a range of software and applications to analyse audience viewing data and help businesses improve media planning and buying. 

Our teams have deep expertise, working with audience data from over 80 markets around the world. 

We help clients maximise their return on investment by providing the tools to plan and analyse complex data sets. Our applications meet a variety of use cases, enabling clients to unlock audiences with analytics software, user-friendly apps, dashboards and APIs. 

What we do

Powerful, customisable apps & software

Get the audience analytics tools you need to inform media analysis, planning, optimisation, scheduling and campaign management. Partner with us to build bespoke solutions and APIs to complement your in-house systems.

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Data integration and connectivity 

Empower assets such as audience marketing, connected device and consumer insights data with our data science expertise and at-scale processing capabilities.

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How we can help you

How can you optimise your media plans?
Opportunity

View, evaluate and plan with both local and global audience behaviour data, by media channel and by programme. 

How we help
TechEdge Analysis Software
How can you derive maximum value from your data assets?
Opportunity

Connecting data from multiple sources is critical to unlocking their value. Our data science, analytics and software development teams have deep expertise in integrating data from multiple sources, enabling you to get the most from your investments. 

How we help
Data Connectivity
TechEdge Analytics Software 
How can you easily access actionable insights?
Opportunity

TechEdge offers fast, user-friendly, highly visual tools that allow you to quickly analyse large data sets. Using APIs, we can filter and extract audience data to offer feeds that connect directly with your systems. 

How we help
TechEdge Analysis Software
How can global players unlock unified planning and research across countries?
Opportunity

Our apps and software enable global clients to integrate data from multiple countries to meet their planning and research needs. 

How we help
TechEdge Analytics Software

Client results

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Integrated viewer insights for Sky Deutschland

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News & Resources

Data Insights

Mortgage and childcare cost impacts on young families

The high costs of both childcare and mortgages mean many parents of pre-school children, despite earning a solid income, feel financially stretched and need to cut costs wherever they can. Here we explore this audience in more detail, including how they can best be targeted and engaged.

19 March, 2025

Opinion

Panel Exchanges are easy – it’s what happens before and after that delivers gold standard audience measurement

From managing consent, weighting & managing a consistent sample to ensuring data individualisation, it’s time to pay closer attention to the pre- and post- exchange environments, write Andrew Bradford & Plamen Yotov

18 March, 2025

Reports

Changing attitudes towards women as workplace leaders

The significant decline in support for women as leaders among young men, what is driving it and how it can be addressed

7 March, 2025

News

Dennis Christensen Appointed as Kantar Media’s Managing Director for Denmark

Kantar Media is today announcing the appointment of Dennis Christensen as the Managing Director for Denmark, effective 1st April 2025.

7 March, 2025

See all news