TechEdge Audience Analytics
Analyse audience viewing data, trends and signals in markets worldwide with apps and software from the industry’s leading respondent-level solution
Maximise the power, accessibility and actionability of your data sets with our data-agnostic TechEdge apps and software.
We provide a range of software and applications to analyse audience viewing data and help businesses improve media planning and buying.
Our teams have deep expertise, working with audience data from over 80 markets around the world.
We help clients maximise their return on investment by providing the tools to plan and analyse complex data sets. Our applications meet a variety of use cases, enabling clients to unlock audiences with analytics software, user-friendly apps, dashboards and APIs.
What we do
Powerful, customisable apps & software
Get the audience analytics tools you need to inform media analysis, planning, optimisation, scheduling and campaign management. Partner with us to build bespoke solutions and APIs to complement your in-house systems.
Data integration and connectivity
Empower assets such as audience marketing, connected device and consumer insights data with our data science expertise and at-scale processing capabilities.
How we can help you
How can you optimise your media plans?
Opportunity
View, evaluate and plan with both local and global audience behaviour data, by media channel and by programme.
How we help
How can you derive maximum value from your data assets?
Opportunity
Connecting data from multiple sources is critical to unlocking their value. Our data science, analytics and software development teams have deep expertise in integrating data from multiple sources, enabling you to get the most from your investments.
How we help
How can you easily access actionable insights?
Opportunity
TechEdge offers fast, user-friendly, highly visual tools that allow you to quickly analyse large data sets. Using APIs, we can filter and extract audience data to offer feeds that connect directly with your systems.
How we help
How can global players unlock unified planning and research across countries?
Opportunity
Our apps and software enable global clients to integrate data from multiple countries to meet their planning and research needs.
How we help
News & Resources
Kantar Group announces the proposed sale of Kantar Media
17 January, 2025
Trends in global consumer tech and advertising engagement
15 January, 2025
Global Digital Media and Tech Trends Report
13 January, 2025
Rise of the teetotal Gen Z-er
12 December, 2024