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Maximise the power, accessibility and actionability of your data sets with our data-agnostic TechEdge apps and software.

We provide a range of software and applications to analyse audience viewing data and help businesses improve media planning and buying. 

Our teams have deep expertise, working with audience data from over 80 markets around the world. 

We help clients maximise their return on investment by providing the tools to plan and analyse complex data sets. Our applications meet a variety of use cases, enabling clients to unlock audiences with analytics software, user-friendly apps, dashboards and APIs. 

What we do

Powerful, customisable apps & software

Get the audience analytics tools you need to inform media analysis, planning, optimisation, scheduling and campaign management. Partner with us to build bespoke solutions and APIs to complement your in-house systems.

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Data integration and connectivity 

Empower assets such as audience marketing, connected device and consumer insights data with our data science expertise and at-scale processing capabilities.

How we can help you

How can you optimise your media plans?
Opportunity

View, evaluate and plan with both local and global audience behaviour data, by media channel and by programme. 

How can you derive maximum value from your data assets?
Opportunity

Connecting data from multiple sources is critical to unlocking their value. Our data science, analytics and software development teams have deep expertise in integrating data from multiple sources, enabling you to get the most from your investments. 

How can you easily access actionable insights?
Opportunity

TechEdge offers fast, user-friendly, highly visual tools that allow you to quickly analyse large data sets. Using APIs, we can filter and extract audience data to offer feeds that connect directly with your systems. 

How can global players unlock unified planning and research across countries?
Opportunity

Our apps and software enable global clients to integrate data from multiple countries to meet their planning and research needs. 

Client results

News & Resources

H.I.G. Capital Completes Acquisition of Kantar Media

H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $70 billion of capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Kantar Media from the Kantar Group.

4 August, 2025

Sharper resolution: using machine-learning to measure audiences in high definition

By matching device-level data with the strength of machine-learning, Kantar Media is able to fully leverage panels to understand who is watching content at census level. It’s unlocking the full power of people-based measurement, writes Emiliano Cancellieri.

29 July, 2025

Origin steps up from beta to broader market use

After years of development and testing, the UK’s cross-media measurement programme is gaining traction, reports Frances Sheardown.

23 July, 2025

Kantar Media Appoints Constance Emmanuelli to Global Executive Team

Constance Emmanuelli to join the Global Executive Team, effective September 1, 2025

23 July, 2025