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TGI Audience Profiling & Targeting

Drive performance for your marketing campaigns and media plans with trusted data, audience insights and media expertise

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TGI

TGI’s unique data and insights can help media buyers and sellers identify target segments, plan cross-media campaigns and activate audiences. 

TGI’s rich global survey data provides marketers with the consumer understanding they need to create target audience profiles and drive business results. TGI data encompasses all aspects of audience behaviour – from product use to leisure activities, to attitudes and media engagement – and is trusted by hundreds of agencies, media owners and brands every day.  

What we do

TGI Consumer Data 

Every year, TGI surveys 700,000 people worldwide to build a complete picture of consumers and their media habits. Marketers use this comprehensive data for consumer analysis and target-audience profiling.  

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TGI Data Connections

Don’t settle for ‘one size fits all’ – connecting other data sets with TGI can reveal custom-tailored insights that give your business the edge. 

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TGI Analysis Tools 

Fast and flexible TGI analysis tools put powerful insights within reach for every user, with simple interfaces and clear data visualisations. 

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How we can help you

How can I better understand and target key consumer audiences?
Opportunity

TGI offers unprecedented breadth and depth, including 25 billion datapoints covering thousands of media titles and brands. Analysing these comprehensive, granular metrics will enable you to build a complete picture of consumers and better understand and target specific audiences. 

How we help
TGI Datasets
Global Quick View
How can I identify the right media properties and media mix for my campaigns?
Opportunity

TGI comprises the industry’s most complete data set of media property usage, from digital platforms to national and local media titles, enabling truly optimised cross-media campaigns. 

With TGI, you can assess consumer consumption of any mix of media, media vehicles or specific media brands, to fully understand engagement and refine campaign efficiency. 

How we help
TGI Datasets
TGI Data Connections 
How can I understand and target consumer targets as flexibly as possible?
Opportunity

TGI provides both harmonised multi-market data sets and rich local studies for efficient local and global understanding.  

We also offer several flexible ways to access TGI data and customised solutions, such as incorporating bespoke questions, connecting data sets and more – giving you the opportunity to create your own truly tailored insights. 

How we help
TGI Analysis Tools
TGI Data Connections

Beyond Bias

Break free from stereotypes and boost your marketing impact – our latest guide for marketers, powered by TGI data

Beyond Bias 2024

Client results

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Providing Diageo with a richer understanding of its key consumer segments

Read case study

How Wavemaker used TGI Audience Activation to boost programmatic campaigns for a Nordic bank

Empowering The Earthshot Prize to better understand its key audiences

Enhancing addressable Connected TV audience targeting

News & Resources

Reports

Changing attitudes towards women as workplace leaders

The significant decline in support for women as leaders among young men, what is driving it and how it can be addressed

7 March, 2025

News

How the shifting attitudes of young men risks stalling progress on female leadership – and how these minds can be changed

Exclusive new data from Kantar Media’s TGI shows how young men across the world are increasingly aligning with outdated attitudes about women’s roles. Here we explore these trends and offer advice on how businesses, individuals and public bodies can best respond.

6 March, 2025

Opinion

How subscription advertising video on demand is reshaping the streaming landscape

Subscription advertising video on demand (SAVOD) marks an opportunity for viewers, platforms and marketers alike, writes our TGI and Insight MD, Rachel Macey — but it’s not without challenges

25 February, 2025

Data Insights

Courting the high spending Easter shopper

Well over a quarter of adults in Britain claim to spend on gifts at Easter, with around three and a half million spending at least £50. In our latest TGI Stories piece we explore these high spending Easter gift buyers and their value to marketers.

18 February, 2025

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