TGI National Datasets
Consumer data and insights for your country: identify target audiences in the markets that matter to you, analyse their use of national and local media brands, and build campaigns that will resonate locally
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Overview
TGI solutions continually evolve to help you better understand the changing dynamics of consumer life.
Our data – and the people who bring it to life – are trusted across the marketing and advertising ecosystem, providing an objective insight, strategy and trading currency that fuels the billions of dollars of marketing investments made every year.
Key Features
Media buyers use TGI to:
- Identify the right consumer target for their sector and country
- Understand the full range of a consumer target’s behaviour and attitudes
- Reach targets within a specific country, on a national level, in a truly media-neutral way, including offline and metered online activity
Media sellers use TGI to:
- Profile audiences on a national level with unmatched breadth and depth of data
- Find key sales arguments highlighting reach and affinity of media brands vs. competitors
- Maximise the value of advertising inventory
National TGI Datasets are available in 46 markets worldwide
Belgium
Czechia
France
Greece
Italy
Norway
Republic of Ireland
Slovenia
Turkey
Bosnia-Herzegovina
Denmark
Great Britain
Hungary
Northern Ireland
Poland
Serbia
Spain
Croatia
Finland
Germany
Israel
North Macedonia
Portugal
Slovakia
Sweden
Argentina
Chile
Ecuador
Panama
USA
Brazil
Colombia
Guatemala
Paraguay
Venezuela
Canada
Costa Rica
Mexico
Peru
China
South Africa
Vietnam
India
South Korea
Japan
United Arab Emirates
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