TGI Regional Datasets
Built on powerful TGI insights, our Regional Datasets enable enhanced audience targeting through the understanding of consumer behaviour across neighbouring markets – so you can build campaigns that resonate at a local, national or regional level
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Overview
With TGI Regional Datasets you can:
- Target consumers at a regional, national or local level with a single, harmonised data set
- Identify new pan-regional marketing and advertising strategies
- Stay ahead of international market trends
- Analyse cultural differences and cross-border synergies
- Leverage a data set that’s constantly evolving to include latest brands and media titles in a region.
Key Features
Enhanced pan-market consumer understanding
TGI Regional Datasets (TGI Europa and TGI Latina) provide rich, in-depth, harmonised insights into consumer behaviour across neighbouring markets.
These data sets deliver the who, why and how of consumer behaviour across the whole set of TGI variables, from brand use, leisure activities, attitudes, values and intention to purchase.
Local, national and regional media coverage
TGI Regional Datasets incorporate a wealth of media coverage, enabling the development of media plans that resonate with target audiences across the region.
In a single database, users can access:
Brand coverage
Unrivalled coverage of national and international brands across dozens of product sectors and categories, including automotive, financial services, food and drink, technology, toiletries and cosmetics, and much more.
Brands coverage extends to frequency and recency of usage, method of purchase and intention to purchase.
This four-country harmonised data set is released twice a year, built on a robust sample of 60,000 consumers (24,000 in GB, 15,000 in France and 10,000 each for Germany and Spain)
Countries included in TGI Europa are: Great Britain, Germany, France and Spain
This seven-country harmonised data set is released bi-annually, built on a robust sample of 70,000 consumers (ranging from 3,500 in Chile up to 24,000 in the more populous market of Brazil)
Countries included in TGI Latina are: Brazil, Ecuador, Mexico, Argentina, Colombia, Peru and Chile
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