TGI Regional Datasets

Overview

With TGI Regional Datasets you can:

• Target consumers at a regional, national or local level with a single, harmonised data set 
• Identify new pan-regional marketing and advertising strategies 
• Stay ahead of international market trends 
• Analyse cultural differences and cross-border synergies 
• Leverage a data set that’s constantly evolving to include latest brands and media titles in a region. 
  

Key Features

Enhanced pan-market consumer understanding 

TGI Regional Datasets (TGI Europa and TGI Latina) provide rich, in-depth, harmonised insights into consumer behaviour across neighbouring markets.  

These data sets deliver the who, why and how of consumer behaviour across the whole set of TGI variables, from brand use, leisure activities, attitudes, values and intention to purchase. 

Local, national and regional media coverage  

TGI Regional Datasets incorporate a wealth of media coverage, enabling the development of media plans that resonate with target audiences across the region. 

In a single database, users can access: 

• Local media usage – including local newspapers, radio stations and TV channels
• National media usage – all media channels, typically at a channel level, including options such as ‘topic of interest’ and subscription services 
• Regional media usage – pan-regional media, including TV channels, websites, social media and major international news brands
  

Brand coverage

Unrivalled coverage of national and international brands across dozens of product sectors and categories, including automotive, financial services, food and drink, technology, toiletries and cosmetics, and much more. 

Brands coverage extends to frequency and recency of usage, method of purchase and intention to purchase.