CelebRate
Our CelebRate solution enables you to identify the celebrities that are the best fit for your needs, whether that be a brand ambassador, new star, or established talent
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Overview
Via our unique Kantar Media CelebRate online survey we undertake 1,000 nationally representative interviews focused on the 100 celebrities most relevant to you and the categories you are most interested in. This reveals celebrities’ key attributes and media impact – establishing career ‘hotness’, future expectations and media traction.
Key Features
CelebRate is used by marketers to discover:
- Who fits best with their brand as an ambassador
- The hottest talent to link their brand to
- The stars who will shone brightest for their target audience
Beyond the core understanding of which celebrities fit best with your brand, further CelebRate services can be included as necessary to better understand specific areas of celebrity influence, including:
- Social media monitoring – including the value of celebrities to your brand on social platforms
- Media analysis and meta data collection – including the volume of content a given celebrity is generating online and who they already work with.
- Advanced analysis – including the value of multiple celebrities to your brand in relation to each other
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