TGI Global Quick View

Overview

With TGI Global Quick View you can profile and plan across 37 different countries with harmonised consumer data.  

Encompassing 500+ advertiser brands across a wide range of industries and 200+ media brands, alongside a rich variety of in-depth metrics into consumer behaviour, our broad insights provide a holistic picture of online consumers around the world. 

Our findings are based on consumer data from over 80,000 respondents, with coverage of media habits, digital behaviours, interests (leisure, sport) and product, brand and content preferences.  

The latest wave of TGI Global Quick View delivers enhanced insights into video-on-demand and streaming behaviours – providing a unique opportunity to understand content, device and platform preferences across markets.  

Segmentations built in TGI Global Quick View are also comparable with TGI National and Regional Datasets to develop planning strategies that are based on global growth opportunities and resonate locally. 

Key Features

Media owners use TGI Global Quick View to: 

• Understand online trends, gauge the competitive landscape and identify points of difference 
• Profile audiences consistently across markets to grow ad sales revenue from advertisers globally 

Media agencies use TGI Global Quick View to:

• Assess the digital maturity of a market and identify local differences to guide successful activation of target audiences 
• Incorporate international data into the planning process to inform budget allocation across regions

Advertisers use TGI Global Quick View to: 

• Focus marketing efforts on the right digital channels and online audiences 
• Gain insights on digital commerce behaviours to uncover national, regional and global growth 

National TGI Datasets are available in 46 markets worldwide