TGI Global Quick View
TGI Global Quick View provides a holistic global picture of online consumers, including purchase preferences and digital media consumption
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Overview
With TGI Global Quick View you can profile and plan across 37 different countries with harmonised consumer data.
Encompassing 500+ advertiser brands across a wide range of industries and 200+ media brands, alongside a rich variety of in-depth metrics into consumer behaviour, our broad insights provide a holistic picture of online consumers around the world.
Our findings are based on consumer data from over 80,000 respondents, with coverage of media habits, digital behaviours, interests (leisure, sport) and product, brand and content preferences.
The latest wave of TGI Global Quick View delivers enhanced insights into video-on-demand and streaming behaviours – providing a unique opportunity to understand content, device and platform preferences across markets.
Segmentations built in TGI Global Quick View are also comparable with TGI National and Regional Datasets to develop planning strategies that are based on global growth opportunities and resonate locally.
Key Features
Media owners use TGI Global Quick View to:
- Understand online trends, gauge the competitive landscape and identify points of difference
- Profile audiences consistently across markets to grow ad sales revenue from advertisers globally
Media agencies use TGI Global Quick View to:
- Assess the digital maturity of a market and identify local differences to guide successful activation of target audiences
- Incorporate international data into the planning process to inform budget allocation across regions
Advertisers use TGI Global Quick View to:
- Focus marketing efforts on the right digital channels and online audiences
- Gain insights on digital commerce behaviours to uncover national, regional and global growth
National TGI Datasets are available in 46 markets worldwide
Austria
France
Italy
Poland
Switzerland
Belgium
Great Britain
Netherlands
Spain
Turkey
Denmark
Germany
Norway
Sweden
Argentina
Brazil
Canada
Mexico
USA
Australia
Hong Kong
Japan
Nigeria
Singapore
Taiwan
China
India
Malaysia
Philippines
South Africa
Thailand
Egypt
Indonesia
New Zealand
Saudi Arabia
South Korea
United Arab Emirates
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TGI National Datasets
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TGI Regional Datasets
Built on powerful TGI insights, our Regional Datasets enable enhanced audience targeting through the understanding of consumer behaviour across neighbouring markets – so you can build campaigns that resonate at a local, national or regional level