Audiences Unlocked

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

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Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October 2024
The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption
09 October 2024
Explore consumer engagement with electric cars and what this means for the automotive sector
04 October 2024
Kantar Media announces that Prime Video has joined its Cross-Platform ViewTM service in Spain
02 October 2024