Audiences Unlocked

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

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Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
With Black Friday approaching, we explore the ways to best engage these shoppers
17 October 2024
The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?
16 October 2024
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October 2024
The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption
09 October 2024