Audiences Unlocked

The Skills Shaping Tomorrow's Media Ecosystem

Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape.

Kantar Media selected by Aquila to develop CMM solution in the United States

Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.

People-Powered Measurement

Our guide to audience panels and how they are playing a starring role in measurement and calibration.

Global Digital Media Behaviour Report

Explore global consumer engagement with video streaming and social networking.

media trends and predictions 2024 booklets

Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

cross platform and cross media abstract image

Understand and monetise content across platforms

Measure cross-platform reach and frequency with granular audience insight.

Discover

Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.

Discover

News & Resources

Black Friday engagement growing in Republic of Ireland

With Black Friday approaching, we explore the ways to best engage these shoppers

17 October 2024

Why storytelling is so crucial in a world of data

The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?

16 October 2024

Kantar Media names Yee Pang Head of Measurement Strategy, North America

Former Group Director, Research and Measurement, GroupM, joins Kantar Media

10 October 2024

Growing engagement with ‘challenger’ banks

The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption

09 October 2024

Audiences Unlocked

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Global Office