Audiences Unlocked

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

cross platform and cross media abstract image
Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
Discover
data connectivity abstract image

Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
Discover
News & Resources
As media splinters across platforms and channels, accurately tracking audiences has become increasingly challenging. Discover how with the right tools and expertise directing the d... Read Moreata feed can become a streamlined process that delivers actionable insightsRead Less
25 October 2024
With Black Friday approaching, we explore the ways to best engage these shoppers
17 October 2024
The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?
16 October 2024
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October 2024