Audiences Unlocked

The skills shaping tomorrow's media ecosystem
The Skills Shaping Tomorrow's Media Ecosystem

Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape.

Kantar BrandZ 2023
Kantar Media selected by Aquila to develop CMM solution in the United States

Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.

People-Powered Measurement Guide
People-Powered Measurement
Our guide to audience panels and how they are playing a starring role in measurement and calibration.
Global Digital Media Behaviour Report on Laptop Screen
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking.
media trends and predictions 2024 booklets
Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

cross platform and cross media abstract image
Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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data connectivity abstract image

Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
Harnessing technology to simplify the audience measurement maze
Harnessing technology to simplify the audience measurement maze
As media splinters across platforms and channels, accurately tracking audiences has become increasingly challenging. Discover how with the right tools and expertise directing the d... Read Moreata feed can become a streamlined process that delivers actionable insightsRead Less
25 October 2024
Black Friday
Black Friday engagement growing in Republic of Ireland
With Black Friday approaching, we explore the ways to best engage these shoppers
17 October 2024
Why storytelling is so crucial in a world of data
Why storytelling is so crucial in a world of data
The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?
16 October 2024
Yee Pang, Head of Measurement Strategy, North America
Kantar Media names Yee Pang Head of Measurement Strategy, North America
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October 2024