Audiences Unlocked

The skills shaping tomorrow's media ecosystem
The Skills Shaping Tomorrow's Media Ecosystem

Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape.

Kantar BrandZ 2023
Kantar Media selected by Aquila to develop CMM solution in the United States

Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.

People-Powered Measurement Guide
People-Powered Measurement
Our guide to audience panels and how they are playing a starring role in measurement and calibration.
Global Digital Media Behaviour Report on Laptop Screen
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking.
media trends and predictions 2024 booklets
Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

cross platform and cross media abstract image
Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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data connectivity abstract image

Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
Yee Pang, Head of Measurement Strategy, North America
Kantar Media names Yee Pang Head of Measurement Strategy, North America
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October 2024
Challenger bank growth
Growing engagement with ‘challenger’ banks
The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption
09 October 2024
Electric cars
Future of electric cars
Explore consumer engagement with electric cars and what this means for the automotive sector
04 October 2024
Prime Video joins Kantar Media's audience measurement service in Spain
Prime Video joins Kantar Media's audience measurement service in Spain
Kantar Media announces that Prime Video has joined its Cross-Platform ViewTM service in Spain
02 October 2024