Audiences Unlocked

The skills shaping tomorrow's media ecosystem
The Skills Shaping Tomorrow's Media Ecosystem

Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape.

Kantar BrandZ 2023
Kantar Media selected by Aquila to develop CMM solution in the United States

Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.

People-Powered Measurement Guide
People-Powered Measurement
Our guide to audience panels and how they are playing a starring role in measurement and calibration.
Global Digital Media Behaviour Report on Laptop Screen
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking.
media trends and predictions 2024 booklets
Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

cross platform and cross media abstract image
Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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data connectivity abstract image

Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
'The unique power of panel' an opinion piece by Frances Sheardown
The unique power of panels: measuring media with precision and depth
As the media world fragments and the competition for audience attention intensifies, the unique insights provided by panels become more valuable than ever, writes Frances Sheardown
18 September 2024
The skills shaping tomorrow's media ecosystem
The Skills Shaping Tomorrow’s Media Ecosystem
Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape
11 September 2024
Engaging older audiences
Unlocking the value of older audiences
In order to engage older consumers effectively and minimise campaign wastage, it's important to be mindful of a range of factors
05 September 2024
Kantar Media expands Vietnam ad intelligence service
Kantar Media expands Vietnam ad intelligence service
We recently expanded our advertising intelligence service in Vietnam with the launch of an ad tracking now incorporating online media forms
04 September 2024