Youth Privacy Policy

This Privacy Policy sets out the commitment of Kantar Media UK Ltd (“Kantar”, “we” or “us”) to the privacy of people who take part in our survey. It describes the type of information we collect, how we use and share this information, and the rights of those taking part.

This Privacy Policy is for people who have been invited by Kantar Media recruitment partners to participate in:

The ‘What’s Going On?’ survey.

This includes both children and young people who have been invited to take part, and parents/guardians who have been asked whether their children will take part. Kantar Media will seek to obtain permission from a parent/guardian before we recruit a child under 16 to take part in a survey. We will not knowingly contact a child under 16 directly to take part in a survey. 

For the purposes of this Privacy Policy when we refer to “you” or “your”, this also includes your child if you are the parent/guardian.  We have tried to make this Privacy Policy as clear as possible for those under 16 to easily understand.

By continuing and completing this questionnaire, you consent to us collecting, using and sharing your information as described in this Privacy Policy.

What information do you collect?

The Kantar Media recruitment partner that invited you to participate in this survey will provide Kantar Media with an identifier that uniquely identifies you within their database. Your questionnaire responses will be collected and linked to this identifier.

Using this identifier, with the agreement of the Kantar Media recruitment partner who invited you to participate in this survey, we may also add additional information to your questionnaire responses by using another company that assigns people into groups based on where they live. This will be done in line with the Kantar Media recruitment partner’s privacy policy. 

How do you use this information?

We have listed in the table below all the ways in which we make use of your personal information:

Case	Purpose
Market research	We use your information to provide a database to our clients which is made up of the combined answers from everyone who has completed the questionnaire. This database gives information on media habits, products used and attitudes (for example, 10% of a particular age group uses product X), and this doesn’t contain any information that can personally identify you.We also remove any information that identifies you from your questionnaire answers and make these available to other companies. You will not be identifiable by the other companies from any of the information that we make available in this way.
Geodemographic matching	We may provide your unique identifier to our recruitment provider and ask them to share the Personal Information they hold with other companies, who assign people into groups based on where they live.  This additional information will be combined with your questionnaire responses.
Re-contact studies	We may provide your unique identifier to our recruitment partner and ask them to invite you to take part in another survey.  It is your choice whether or not to take part in further surveys.

Kantar Media will maintain standards of professional behaviour in the collection and reporting of the information you provide. We are a member of the Market Research Society (www.mrs.org.uk) and follow their code of conduct for market research, as well as all relevant UK and EU data protection laws

How long do you keep this information?

We normally keep your information in identifiable form for no longer than four years from when we collect it. We may remove any information that identifies you from your questionnaire answers and keep them for an unlimited amount of time. We will review the information we keep about you on a regular basis by carrying out data protection impact assessments to see whether Kantar Media need to continue to keep your information.

What rights do I have?

As with any type of research, you have a choice as to whether to take part in this survey. At any stage of completing the questionnaire, or after it is completed, you can ask that we change or delete any of your information or withdraw your consent to our use of your information.  You also have the right to access your information or to ask us for a copy of your information in a portable format.   This doesn’t include information in which you are not identifiable. 

If you would like to use any of these rights, you should submit your request in writing to the e-mail address or postal address shown below in “How do I contact you?”. We will carry out your request within 30 days.  We will also let any other companies we have sent your information to know about these changes. 

If we are going to use your information in a way that is different to what is described in this Privacy Policy at the time you took part in the survey, you will be notified directly. You will have a choice on whether we can use your information in this way and we will explain how you can make the choice in the notification. 

This Privacy Policy was last updated on 01/09/2024.

Is my information secure?

Whenever your information is stored, transferred, or processed by us, we put in place reasonable safeguards to protect against unauthorised access to that information. However, no security measures are 100% and we cannot guarantee protection against all potential security breaches. When information is sent over the Internet it is not necessarily secure, and we are not responsible for information sent over networks that we do not control.

We may transfer your information to countries outside of the European Economic Area (EEA), which may include countries that do not provide the same level of data protection as the UK and other EAA countries. Whenever we transfer your information outside the EEA, we will put in place measures to ensure that the transfer is carried out in compliance with applicable data protection law.

How do you use cookies?

In order to provide Internet services in the most reliable and useful way, some websites that we use in connection with our survey will need to store small amounts of information on your device (for example your computer or mobile phone). These include small files known as ‘cookies’. Kantar Media uses cookies sparingly and only for quality control and to prevent the same questionnaire being sent to you multiple times. You can choose how cookies are used and stored or delete all cookies by changing your browser settings.

Will I be contacted again?

Kantar Media will not use your information to contact you directly.  However, we may ask the recruitment partner that invited you to take part in this survey, to contact you or your parent/guardian to ask you to take part in other surveys. It is your choice whether or not to take part in further surveys.

Kantar Media may use your questionnaire answers to make sure that these surveys are relevant to you (for example, if you have told us that you read newspapers, we may send you a survey on newspapers).

How do I contact you?

If you have any questions, comments or requests related to this Privacy Policy you can contact us by emailing privacy-uk@kantarmedia.com or writing to:

‘What’s Going On?’ Privacy Enquiries,
Kantar Media UK Ltd, 
222 Gray’s Inn Road, 
London WC1X 8HB, 
United Kingdom. 

Please let us know that you took part in the ‘What’s Going On?’ survey in any emails or letters you send to us.

Our data protection officer (DPO) can be contacted using the details above.

You also have the right to make a complaint directly to the Information Commissioner’s Office (“ICO”), which is the relevant Data Protection Authority.  To do so, please visit the ICO website: www.ico.org.uk/global/contact-us/ 

Kantar Media UK Limited is a company registered in England and Wales (Company No. 00275304) and its registered address is 222 Gray’s Inn Road, London, England, WC1X 8HB.