TGI Geo Affinities
Actionable audiences at pinpoint geographic resolution
As new ID-free ways are sought to understand and enrich consumer audiences for online targeting, geo data is increasingly looked to for enhanced campaign efficiency.
From tailoring messaging to where key audiences are based, to optimising budget allocation at the local areas where messaging is most likely to resonate, geo data can prove hugely impactful in campaign optimisation.
With TGI Geo Affinities you can:
- Visualise and explore complex audiences by and within small geographic areas
- Identify key targets, brands and product categories for fine-grained geo-based plans
- Run digital activation and audience sales (CTV, DOOH or Display) with tailored messaging at a local level against any TGI-defined target
- Combine audience signals with other geo-based audience data or graphs held within your business
How it works
Making the most of TGI Geo Affinities couldn’t be easier. Simply define the TGI audiences you wish to understand at the local level. We then geo-model these audiences via our partner modelling engine.
The geo-modelled audiences are then returned to you within 3 working days, revealing the postcode areas (district and sector-level) with greatest affinity against your audiences.
To make life even easier, we have a pre-built taxonomy of circa 100 high-value TGI audiences ready for immediate geo-targeting activation.
Bringing the outputs to life
The geo-modelled audience outputs can be leveraged through data files that you can bring to life through your own dashboard, or you can view both tabular files and compelling visualisations of your audience affinities via dedicated ShoWhere visualisation software.