Audience Measurement Technology
Overview
Our media measurement technology captures viewing across all platforms and devices by integrating TV data from people meters with home network traffic from router meters.With over 85,000 people meters and 28,000 router meters in markets worldwide, Kantar Media can provide a comprehensive picture of media consumption.
Key Features
Cross-media measurement
Our technologies measure total viewing across screens, devices and platforms, with second-by-second granularity.World-class content detection
Our proprietary technologies for identifying and tracking content are used by other measurement companies and endorsed by trade bodies like SMPTE.Secure cloud solutions
We provide a data-centric system architecture, ensuring flexibility, resilience and data security for data processing and storage.
The Kantar Media People Meter 7 includes a personalised user interface to increase engagement and enhance panel management and is used in countries around the world including the UK, Netherlands, Turkey, Chile and Israel.
Since we revolutionised audience measurement with the invention of the original People Meter, our technology has been deployed in more markets than any other provider. Each day, we process data from 85,000 people meters across 53,000 homes around the world.
Kantar Media’s Focal Meter is the most widely used router meter globally, with deployments and live services in 12 countries already measuring over 91,000 screens.
It tracks and measures all tagged viewing activity across the home network and can also monitor audio, display and wider internet activity, offering cross-media capabilities. Once tagged, viewing on personal devices such as smartphones and tablets is measured both in and out of home.
Kantar Media provides the most advanced content and advertising detection engineering technologies.
Our I33 audio-matching and SNAP and INK watermarking systems capture all viewing across screens with high granularity. Around the world, 5,600+ channels are being audio-matched and 2,200+ watermarked, with over 1,000 new VOD assets added each day.
Tagging allows us to understand impressions and duration for video content and ads. We take an agnostic approach, and our systems are compatible with all tags across all major platforms and providers.