Audience Data Science & Analysis
Supercharge your data! Integrate audience data and enhance with statistical analysis and expertise across different media and platforms
Want to learn more?
Overview
Key Features
Panel and census data integration
We have deep expertise in integrating census and panel data, allowing you to report content and advertising at a highly granular level.
Convert device data into audience profiles
Our data science experts can convert data about devices and streams into full viewer profiles, so you can enhance user retention, acquisition and ad targeting strategies.
Bringing dispersed data sets together
We bring data sets together to create cross-platform and cross-media insights and deliver a total view of audience behaviour.
Unifying audience and consumer data
By integrating media usage data with consumer purchasing and lifestyle data, we help you supercharge planning and targeting and improve your campaign ROI.
Discover
Audience Measurement Technology
TV set and online viewing monitoring: understand your audience and the content and advertising they’re watching with our media measurement solutions, based on data aggregated from over 145,000 connected devices daily.
Panels for Ratings & Calibration
Our high-quality audience measurement panels provide person-level audience viewing data. With Kantar Media you can learn exactly who’s watching, and how, across platforms and devices.
Audience Data at Scale
Enhance panel data and increase granularity by scaling up your audience measurement. Add census, media consumption, purchase and third-party data, all at massive scale.