Discover the value of integrated audience measurement

Audience measurement is changing at a dizzying pace, especially to meet the challenge of measuring both linear broadcasting and online video in an integrated manner.

• As content creators, producers, distributors and platforms, it is essential to track your audience across all platforms and showcase the reach of your services.
• Media agencies and advertisers need to plan and optimize campaigns across multiple platforms and devices, and evaluate the unduplicated reach and effectiveness of their advertising.

Our latest campaign, Unlocking Value, aims to showcase the benefits of people-based measurement and how expanding beyond linear TV measurement is a matter of when, not if.

Download Kantar Media’s “ Advertiser’s Guide ” to reaching and engaging cross-media audiences or the “ Media Guide ” to monetizing viewers across platforms now to drive your future strategy, contextualize the importance of online video measurement, and ultimately help grow your business.