Media Trends and Predictions 2023

Our world is rapidly changing. The pandemic dramatically reshaped our lives, and in its wake comes geopolitical instability, global price rises, and increasingly extreme weather. Yet we also sense positive change – a chance for a safer, greener and more stable world powered by new technologies, data and further connectivity. 

Our latest Media Trends and Predictions 2023 Report provides a diverse and fascinating view of the global media landscape. This year we focus on five key themes:  

• The road to net zero 
• Splintered visions: the future of viewing 
• Soaring costs: managing consumer and media inflation 
• Data: aiming for better outcomes 
• Technology: supercharging media plans and consumer experiences