Global Digital Media and Tech Trends Report

The past year has seen great changes across the world in consumer engagement with media.

Evolving engagement with tech, accelerated rollout of hybrid streaming subscription models and changing social networking behaviours mean media owners, brands and agencies alike are seeking to better understand, reach and profile key consumer audiences.

Insights from our 2025 TGI Global Quick View survey reveal how today’s online consumers across 37 markets worldwide are engaging with media, advertising, content and technology and what key opportunities exist for those in the media and marketing ecosystems.

In our new report we draw upon latest TGI Global Quick View insights to explore four key trends within the media and marketing landscape:

• Engagement with advertising on paid video streaming services
• Changing consumer engagement with tech
• Content engagement trends and differences between audiences
• Trends in shopping via social networks

Highlights within the report include:

• Growing engagement with paid video streaming services globally
• Increasing acceptance of advertising on streaming platforms in return for cheaper subscription
• A growing proportion of consumers like to embrace technology and acknowledge the impact of AI on their lives…
• …but concerns about the impact of an increasingly tech-led world are rising – and some prominent tech innovations are widely considered a fad
• Owners of superficially similar electronics brands will often have very different content and media genre preferences
• A third of users of the biggest social platforms today use them for shopping, with those in the APAC region especially likely to do so