News and Resources
News
MMS chooses Kantar Media to deliver TV and Online Video Audience Measurement service in Sweden
The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has today announced its decision to award Kantar Media the contract to deliver the Swedish television & online video audience measurement currency service.
27 March, 2025
Data Insights
Mortgage and childcare cost impacts on young families
The high costs of both childcare and mortgages mean many parents of pre-school children, despite earning a solid income, feel financially stretched and need to cut costs wherever they can. Here we explore this audience in more detail, including how they can best be targeted and engaged.
19 March, 2025
Opinion
Panel Exchanges are easy – it’s what happens before and after that delivers gold standard audience measurement
From managing consent, weighting & managing a consistent sample to ensuring data individualisation, it’s time to pay closer attention to the pre- and post- exchange environments, write Andrew Bradford & Plamen Yotov
18 March, 2025
Reports
Changing attitudes towards women as workplace leaders
The significant decline in support for women as leaders among young men, what is driving it and how it can be addressed
7 March, 2025
News
Dennis Christensen Appointed as Kantar Media’s Managing Director for Denmark
Kantar Media is today announcing the appointment of Dennis Christensen as the Managing Director for Denmark, effective 1st April 2025.
7 March, 2025