Madrid, October 2nd, 2024 – Kantar Media, the global leader in audience measurement and data, announces that Prime Video has joined its Cross-Platform ViewTM service in Spain, which delivers audience insights across linear and streaming on-demand services.
"We are delighted to welcome Prime Video to the growing list of clients who find value in our expanding range of solutions,” says Antonio Wanderley, CEO of Americas & Spain at Kantar Media. “Our central mission is to empower clients with the insights they need to unlock audiences and thrive in the content and advertising ecosystems.”
"The addition of Prime Video audience reporting in Kantar Media's Cross-Platform ViewTM complements the marketing analytics and measurement tools already offered by Amazon Ads, helping advertisers to better understand their audiences and campaigns" said Jose Escudero, Senior Manager, Amazon Ads Spain.
Cross-Platform ViewTM is already available in Spain and Brazil. A monthly summary of the latest data is available on our website here. Cross-Platform ViewTM is part of Kantar Media’s growing measurement product portfolio, with cross-platform measurement services live or in deployment in 15 markets worldwide.