News and Resources
Opinion
Decoding young Olympic viewers
Ahead of the Paris Games, Antony Hilton delves into new survey data to explore fan engagement, content consumption, and brand influence.
24 July, 2024
News
Kantar Media and Barb complete UK panel expansion to 7,000 homes
We are proud to have partnered with Barb to complete the panel expansion to unlock new insights into audience viewing behaviours
23 July, 2024
Data Insights
Top 2024 holiday trends
As the big summer getaway starts, we explore key consumer holiday trends, including top influences for those yet to book a main holiday this year and engaging prominent niche holidaymaker groups
23 July, 2024
Opinion
People-Powered Measurement: Insights from Kantar Media’s audience measurement experts
Kantar Media recently published People-powered measurement, a guide to audience panels and how they are playing a starring role in measurement and calibration. Our team of Kantar Media experts have summarised some of the key takeaways in a series of videos now available on our YouTube channel.
19 July, 2024
Opinion
UEFA Euro 2024: maximising ad impact with deeper audience insights and co-viewing data
Germany hosts one of the world’s largest sporting events: the UEFA Euro 2024. As all eyes are on the competition, the media and marketing sectors are poised to capitalise on high viewer engagement - but what does Kantar Media data tell us about what makes these football fans different and how can precise audience profiling and people-centric measurement significantly enhance media planning?
4 July, 2024