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Data strategies for brand growth
Responsible data stewardship enables marketers to grow share of pocket, in order to grow market share, finds our latest research
30 June, 2021
News
Kantar wins BARB panel and census data contracts
BARB, the UK television audience measurement currency, announced today that Kantar has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry
2 June, 2021
News
Netherlands leads the world in true cross-media measurement
Kantar and Ipsos have been awarded the contracts to deliver the world’s first true cross-media total audience measurement solution in the Netherlands
30 March, 2021
News
Kantar retains Slovakian TV Audience Measurement contract
Kantar today announces the extension of its contract with PMT – the Slovakian joint industry committee for TV – to continue providing the official TV Audience Measurement data for Slovakia until 2029. Kantar has delivered Slovakia’s ratings continuously since 2004
3 February, 2021
News
Kantar announces major expansion of TV Audience Measurement panel in Georgia
Kantar is announcing a significant improvement to the TV Audience Measurement (TAM) service in Georgia
13 January, 2021