News and Resources
News
Kantar announces major expansion of TV Audience Measurement panel in Georgia
Kantar is announcing a significant improvement to the TV Audience Measurement (TAM) service in Georgia
13 January, 2021
Opinion
Understanding the on-demand audience and the importance of being together
How can you effectively target your audience, and maximise returns on your investments, if you don’t know who it is you’re reaching?
4 December, 2020
Reports
Media Trends & Predictions 2021
10 trends that will impact media and communications in 2021
18 November, 2020
Opinion
The future for audience measurement: Bolder, bigger, better
How can the measurement systems that fuel audience insight move fast enough before it’s too late? What will the future of measurement look like?
16 October, 2020
Opinion
Subscription Video On Demand (SVOD): Room for improvement?
Viewers are fickle. Winning their loyalty to your channel or platform, and keeping it, is increasingly important.
1 September, 2020