News and Resources
Opinion
Using quality, safe data to optimise real-time targeting
The increasing availability of data, data management platforms and real-time programmatic targeting systems, play a crucial role in enabling brands and their partner organisations to deliver efficient and effective advertising. ‘Data strategies for brand growth’, our global advertiser study, considers the views of over...
15 September, 2021
Opinion
Unlocking the power of first-party data for advertisers
First-party data is essential for brands seeking to build better relationships and drive better results, but it cannot function alone.
7 September, 2021
Opinion
Find the story in the noise: comms professionals seek insights from data
In an always-on world filled with real-time news and opinions, organisations can be in danger of drowning in data
31 August, 2021
Opinion
Are your messages surviving the complex filter of news brands and aggregators?
Diminishing audience trust in news brands poses the biggest challenge for comms professionals
26 August, 2021
Opinion
Closing the gap between comms professionals’ perceptions and audience reality
PR professionals’ perception of the most important news sources are out of step with what most Western European consumers actually consume
20 August, 2021