News and Resources
Opinion
2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend
The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most
17 November, 2021
Reports
Media Trends and Predictions 2022
Pathways to Growth
17 November, 2021
News
TİAK Board retains Kantar and expands Turkey TV Audience Measurement service
Kantar today announces the TIAK board’s decision to award the new contract for providing TV audience measurement in Turkey until at least 2027. Kantar has been responsible for delivering the official Turkish TV trading currency since 2012
11 November, 2021
Opinion
Harnessing the full power of quality data to optimise comms strategies
Our report, Five crucial steps to a smarter communications strategy, considers the steps that empower our clients to manage reputation successfully and unlock the value of insight to build smarter communications strategies.
30 September, 2021
News
New wins highlight Kantar Media’s leadership in cross-media campaign measurement
In the United Kingdom, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
21 September, 2021