News and Resources
Opinion
What does the future hold for audience data?
Emerging media leaders highlight five key measurement priorities, to ensure the continued relevance of audience data
1 February, 2022
Opinion
Pathways to progress in audience measurement: from talk to action
Our World Audiences Summit showed the versatile approaches being taken to realise better measurement across the world: same destination, different routes
28 January, 2022
Opinion
A different approach to data in advertising
From commerce to cookies, the world is changing – and so too are advertisers’ attitudes towards data
24 January, 2022
Opinion
Performance media and marketing: An expanding playground for brands
The pandemic witnessed many brands turning to performance-based strategies to survive, but after stunning growth comes a host of challenges – in worlds both real and invented
19 January, 2022
Opinion
Re-modelling the commercial internet: how will brands and media owners navigate through such radical change?
Tracking cookies underpin the free internet model... so what happens once they’re gone? Explore the trends and upcoming solutions that signal a major overhaul of online marketing
17 January, 2022