News and Resources
News
Kantar announces the launch of Brazil’s industry-wide cross-media planning initiative
Industry consultation will seek to deliver de-duplicated, unified audience metrics, enabling advertisers to optimise campaigns across all viewing forms, platforms, and devices
8 June, 2022
Opinion
All change: seizing the opportunities for audience measurement in a post-cookie world?
Audience measurement is ready for the challenges of a post-cookie world – but concerted effort is needed to rearchitect data systems and maintain trust with clients and consumers
17 March, 2022
Opinion
Content and advertising: hand-in-hand in measurement or time for a divorce?
Is the relationship between content and advertising breaking or cementing? We unravel the implications of addressable targeting for audience measurement
21 February, 2022
Opinion
From vision to value: successful strategies for real change in audience measurement
At our most recent World Audiences Summit, media leaders from around the world discussed how best to bring about positive change and enhanced value in audience measurement
10 February, 2022
News
Kantar introduces the Video Streaming Report
Kantar today announces the launch of Video Streaming Report
8 February, 2022