News and Resources
News
Netflix signs up to Kantar audience measurement in Brazil
Kantar announces that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil
13 December, 2022
Opinion
What does the Disney+ ‘Doctor Who’ deal tell us about the future of television and its measurement?
As intellectual property becomes the new prime time, we examine how global SVOD players seek content they can build loyal ‘fandoms’ from that drive subscriber attraction and retention.
1 December, 2022
Opinion
Media in 2023
A year of splintered viewing habits, soaring costs, technological innovations, tightened data privacy and increased sustainability efforts
16 November, 2022
Reports
Media Trends and Predictions 2023
Our world is rapidly changing. The pandemic dramatically reshaped our lives, and in its wake comes geopolitical instability, global price rises, and increasingly extreme weather. Yet we also sense positive change – a chance for a safer, greener and more stable world powered by...
16 November, 2022
Opinion
Kantar predicts new viewing behaviours, audience targeting strategies and ‘dynamic product placement’
As cost of living crisis reshapes business reality, Kantar, the world’s leading marketing data and analytics company, today reveals Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead. The report gives a definitive view...
16 November, 2022