News and Resources
Opinion
How subscription advertising video on demand is reshaping the streaming landscape
Subscription advertising video on demand (SAVOD) marks an opportunity for viewers, platforms and marketers alike, writes our TGI and Insight MD, Rachel Macey — but it’s not without challenges
25 February, 2025
Data Insights
Courting the high spending Easter shopper
Well over a quarter of adults in Britain claim to spend on gifts at Easter, with around three and a half million spending at least £50. In our latest TGI Stories piece we explore these high spending Easter gift buyers and their value to marketers.
18 February, 2025
Case studies
DAZN and Kantar Media – A powerful collaboration
Kantar Media’s panel data empower DAZN to optimise the monetisation of its advertising inventory
12 February, 2025
Reports
Report: Drinking habits of Britain’s Gen Z
Discover the relationship that Britain's Gen Z has with alcohol today, how this differs to older generations and key behavioural differences between young drinkers and non-drinkers.
10 February, 2025
Case studies
Strengthening The Signal
Kantar Media’s Campaign Audience Validation™ tool enabled Bancolombia to maximise its campaign impact on media platforms.
6 February, 2025