Made to measure: the rise of ad-supported streaming
As Netflix and Disney+ boost the advertising opportunities in the streaming market, cross platform measurement becomes business critical, writes Antonio Wanderley
25 June, 2023
Data Insights
VR headset early adopters revealed
With Apple and Meta announcing new VR headsets in recent weeks, we explore the appetite for this type of tech among Britain’s consumers
23 June, 2023
Data Insights
Theme park and attraction fans
Over six million people claim to have visited a British theme park in the last year
16 June, 2023
Data Insights
Energy supplier switchers
Almost six million consumers anticipate switching their gas or electricity supplier in the next 12 months
9 June, 2023
Data Insights
Followers of social media influencers
Almost half of the most frequent social media users follow 10 or more influencers