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Unlocking the value of cross-platform measurement

John McCarthy explains what the forerunners stand to gain from their investments in people-based, integrated audience measurement - and how others can catch up and reap the same rewards

18 April, 2023

Discover the value of integrated audience measurement

Audience measurement is changing at a rapid pace, particularly to meet the challenge of measuring both linear broadcast and online video in an integrated way. Our latest campaign, Unlocking Value, aims to showcase the benefits of measuring online video in a fast-paced way.

18 April, 2023

Chocolate addicts

Exploring the seven million British adults who claim to eat chocolate bars or similar items every day

14 April, 2023

Kantar Media renews Radio Audience Measurement currency in Philippines

Kantar Media has been commissioned by the Association of Philippine Broadcasters (KBP – Kapisanan ng mga Brodkaster ng Pilipinas) to conduct a series of radio surveys to serve as the currency for radio audience measurement. This latest win represents the 10th consecutive year that Kantar Media has partnered with the KBP

12 April, 2023

Consumer drinking trends

Under half of adults today claim to drink once a week or more

7 April, 2023