News and Resources
Reports
TGI Training
Data Insights
Rise of the teetotal Gen Z-er
Opinion
Q & A with Mesut Sakal
Data Insights
Fast food trends of Britain’s youth
Data Insights
Growing engagement with ‘challenger’ banks
Case studies
Unlocking audiences for Netflix
Reports
Future of electric cars
Data Insights
Unlocking the value of older audiences
Case studies
Strengthening the consumer signal
Case studies
Integrated viewer insights for Sky Deutschland
Data Insights
Top 2024 holiday trends
Reports
People-Powered Measurement
Case studies
Understanding CSR issues in advertising
Data Insights
Cosmetic procedure interest among the most stressed
Case studies
MultiChoice unlocks the power of operator data
Opinion
Q&A with Zuber Nosimohomed
Data Insights
Nearly a quarter of young Brits seek to make their parents buy environmentally friendly products
Case studies
How Wavemaker used TGI Audience Activation to boost programmatic campaigns for a Nordic bank
Reports
Beyond Age
Reports
Beyond Bias
Data Insights
Twitter users advertising and CSR priorities
Data Insights
Reaching music streamers
Data Insights
Engaging dating app users
Data Insights
Consumer environmental engagement today
Data Insights
Social media users online ad engagement
Data Insights
Courting the Black Friday Shopper
Data Insights
Exploring the free-from food fans
Data Insights
Consumer fashion trends in the cost of living crisis
Data Insights
Netflix users gaming engagement
Data Insights
Appealing to the Wilko shopper post-Wilko
Data Insights
Consumer ethical and sustainability priorities
Opinion
The Power of Regionality
Data Insights
Electric and driverless car engagement
Reports
Inside Video 2023
Data Insights
Barbie and toy engagement
Data Insights
Fuel cost worries and trends
Data Insights
Extreme Savers
Data Insights
Ad blocking trends
Opinion
How the early adoption of Cross-Media Audience Measurement gave the Brazilian market the edge
Data Insights
Rise of money management app engagement
Data Insights
Smart speaker trends
Data Insights
Mortgage provider switchers
Data Insights
VR headset early adopters revealed
Data Insights
Theme park and attraction fans
Data Insights
Energy supplier switchers
Data Insights
Followers of social media influencers
Data Insights
Consumer cinema trends
Data Insights
Trends in vegan engagement
Data Insights
Smoking quitters
Data Insights
The growing struggle with credit card debt
Data Insights
Furniture spending trends revealed
Data Insights
Rugby World Cup engagement
Data Insights
Exploring Eurovision fans
Data Insights
Chocolate addicts
Data Insights
Consumer drinking trends
Opinion
An echo from the past
Opinion
What does the Disney+ ‘Doctor Who’ deal tell us about the future of television and its measurement?
Opinion
Media in 2023
Opinion
How the early adoption of Cross-Media Audience Measurement gave the Brazilian market the edge
Brazil is reaping the benefits of measuring viewers on any screen, writes Melissa Vogel
25 July, 2023
Opinion
The path towards media measurement’s ‘holy grail’
When true cross-media measurement comes, those who learned how to unlock the value across platforms will benefit the most, writes Manish Bhatia
24 July, 2023
Data Insights
Rise of money management app engagement
The cost-of-living crisis has prompted accelerated consumer engagement with money management apps as consumers look for ways to budget better
21 July, 2023
Opinion
Sports viewing behaviours are changing, and visibility is key to stay on top of the game
As Wimbledon draws to a close, Andrew Brember looks at how sport viewing behaviours are evolving, and the role of cross-media measurement in reaching and engaging sports fans
19 July, 2023
Data Insights
Smart speaker trends
The boss of Currys claimed smart speaker sales have ‘fallen off a cliff’, on the eve of Amazon’s Prime Day. So how are consumers today engaging with such tech?
14 July, 2023