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Opinion
Harnessing technology to simplify the audience measurement maze
As media splinters across platforms and channels, accurately tracking audiences has become increasingly challenging. Discover how with the right tools and expertise directing the data feed can become a streamlined process that delivers actionable insights
25 October, 2024
Data Insights
Black Friday engagement growing in Republic of Ireland
With Black Friday approaching, we explore the ways to best engage these shoppers
17 October, 2024
Opinion
Why storytelling is so crucial in a world of data
The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?
16 October, 2024
News
Kantar Media names Yee Pang Head of Measurement Strategy, North America
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October, 2024
Data Insights
Growing engagement with ‘challenger’ banks
The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption
9 October, 2024