News and Resources
Data Insights
Nearly a quarter of young Brits seek to make their parents buy environmentally friendly products
Latest data from our Youth TGI study reveals the environmental views of 11- to 14-year-olds in Britain
19 January, 2024
Case studies
How Wavemaker used TGI Audience Activation to boost programmatic campaigns for a Nordic bank
Agency Wavemaker sought to enhance the programmatic campaign activity of its Nordic bank client in a privacy-safe way without relying on third-party cookies
18 January, 2024
Data Insights
Consumers in Ireland are increasingly unhappy with their health
As many consumers make new year’s resolutions to be more healthy, we explore how adults in Ireland today feel about their health and how this is evolving
15 January, 2024
Data Insights
Engagement with advertising on TV and video subscription services
Cost leads reasons of cancelling TV and video subscriptions
12 January, 2024
Reports
Beyond Age
Boosting marketing effectiveness with a new understanding of age-based profiling – our latest report, powered by TGI data
9 January, 2024