News and Resources
Opinion
Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics
Poised to transform viewer experiences and revolutionise the advertising world - Subscription Advertising Video On Demand (SAVOD) offers a range of expanded choices, improved ad experiences - and marks a major strategic shift among streaming powerhouses
30 January, 2024
Opinion
Maximising the impact and value of content
Audience measurement plays a crucial role in helping broadcasters to maximise their impact among audiences and showcase the value of their content
29 January, 2024
Opinion
Q&A with Zuber Nosimohomed
This January, Zuber Nosimohomed joined Kantar Media as Chief Product and Business Officer and President of TechEdge. We interviewed him to learn about the new role, his first impressions and his early plans in leading Kantar Media’s innovation agenda.
29 January, 2024
Case studies
Enhancing addressable Connected TV audience targeting
Kantar Media enabled Samsung Ads to provide advertisers with a market-leading addressable CTV targeting solution by leveraging our TGI data
28 January, 2024
Data Insights
Two thirds of British adults intend to take a main holiday this year
The proportion of consumers who have booked or are planning to book a holiday this year has held up well compared to last year
26 January, 2024