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Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics

Poised to transform viewer experiences and revolutionise the advertising world - Subscription Advertising Video On Demand (SAVOD) offers a range of expanded choices, improved ad experiences - and marks a major strategic shift among streaming powerhouses

30 January, 2024

Maximising the impact and value of content

Audience measurement plays a crucial role in helping broadcasters to maximise their impact among audiences and showcase the value of their content

29 January, 2024

Q&A with Zuber Nosimohomed

This January, Zuber Nosimohomed joined Kantar Media as Chief Product and Business Officer and President of TechEdge. We interviewed him to learn about the new role, his first impressions and his early plans in leading Kantar Media’s innovation agenda.

29 January, 2024

Enhancing addressable Connected TV audience targeting

Kantar Media enabled Samsung Ads to provide advertisers with a market-leading addressable CTV targeting solution by leveraging our TGI data

28 January, 2024

Two thirds of British adults intend to take a main holiday this year

The proportion of consumers who have booked or are planning to book a holiday this year has held up well compared to last year

26 January, 2024