News and Resources
Reports
Beyond Age
Boosting marketing effectiveness with a new understanding of age-based profiling – our latest report, powered by TGI data
9 January, 2024
Reports
Beyond Bias
Break free from stereotypes and boost your marketing impact – our latest guide for marketers, powered by TGI data
8 January, 2024
Opinion
Businesses will need a complete picture for 2024
In the modern business landscape, where data is at our fingertips and change is all around us, companies are constantly presented with a dichotomy: aligning strategies with overarching, macro trends while ensuring the granularity of understanding at the micro level
13 December, 2023
Opinion
Harnessing data at scale the prospects and hurdles for audience measurement
Data science has always been a powerful and fascinating discipline for anyone working in media, but it’s about to get a whole lot more interesting. That’s thanks to pioneering advancements harnessing large-scale data sets from diverse sources such as connected TVs, service operators, and...
12 December, 2023
Data Insights
Twitter users advertising and CSR priorities
Twitter users are particularly keen that companies they use are socially accountable
11 December, 2023