News and Resources
Data Insights
Over four million British adults claim to get fast food delivered at least once a week
Regular usage of fast food delivery services is more entrenched in Britain than in other western European markets, our TGI data reveals
16 February, 2024
Case studies
MultiChoice unlocks the power of operator data
Kantar Media’s audience measurement system, harnessing data from over a million set-top boxes, guides MultiChoice’s successful strategies to grow and retain subscribers, reduce churn, identify new prospects and increase advertising revenue
14 February, 2024
Data Insights
Over a quarter of British adults claim to make Valentine’s Day purchases
Our latest TGI data reveals the purchase behaviours and consumption habits of Valentine's Day present buyers in Britain
9 February, 2024
Data Insights
Penetration of Bluetooth headphones has jumped considerably in recent years
Consumer behaviour typically changes relatively slowly in the short term, but the rapid adoption of Bluetooth headphones over just a handful of years has been dramatic
5 February, 2024
Opinion
WATCH: Industry reaction to the Romanian contract renewal and cross-media audience measurement proof of concept
The industry reacts to the Romanian contract renewal and cross-media audience measurement proof of concept in a series of interviews
5 February, 2024