Media Trends and Predictions 2022
Pathways to Growth
As restrictions have loosened in many parts of the world, and the early stages of economic recovery have begun, we’ve seen some rebalancing of media investment across channels and growth is forecast.
Yet the future for our industry contains many uncertainties. This year’s report seeks to identify both risks and opportunities for your business in 2022, in full expectation that it will be a critical year for most.
Read the report
Get a clear view on some of the biggest trends in the media world to help guide you through a period of recovery and innovation. The report highlights five key themes emerging in the media sphere:
- Video streaming: a complex, ever-evolving market
- Re-modelling the commercial internet
- A different approach to data
- Performance media and marketing: an expanding playground for brands
- Life in a pandemic – and what it means now for brands and media
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