News and Resources
Opinion
Consumer loyalty is being tested – how can businesses adapt?
Jimena Urquijo shares insights into how changing lifestyles, incomes, and attitudes are reshaping content and advertising strategies
20 August, 2024
Case studies
Advanced advertising intelligence for ATRES MEDIA
We gave the Spanish media group connected intelligence to help them quantify the sales uplift of brand advertising exposure.
15 August, 2024
Case studies
Empowering The Earthshot Prize to better understand its key audiences
Global environmental organisation The Earthshot Prize needed to better understand the values and behaviours of its key consumer audiences so that it could better engage them
9 August, 2024
Opinion
Decoding young Olympic viewers
Ahead of the Paris Games, Antony Hilton delves into new survey data to explore fan engagement, content consumption, and brand influence.
24 July, 2024
News
Kantar Media and Barb complete UK panel expansion to 7,000 homes
We are proud to have partnered with Barb to complete the panel expansion to unlock new insights into audience viewing behaviours
23 July, 2024