News and Resources
Data Insights
Rise of the teetotal Gen Z-er
Case studies
Empowering The Earthshot Prize to better understand its key audiences
Global environmental organisation The Earthshot Prize needed to better understand the values and behaviours of its key consumer audiences so that it could better engage them
9 August, 2024
Opinion
Decoding young Olympic viewers
Ahead of the Paris Games, Antony Hilton delves into new survey data to explore fan engagement, content consumption, and brand influence.
24 July, 2024
News
Kantar Media and Barb complete UK panel expansion to 7,000 homes
We are proud to have partnered with Barb to complete the panel expansion to unlock new insights into audience viewing behaviours
23 July, 2024
Data Insights
Top 2024 holiday trends
As the big summer getaway starts, we explore key consumer holiday trends, including top influences for those yet to book a main holiday this year and engaging prominent niche holidaymaker groups
23 July, 2024
Opinion
People-Powered Measurement: Insights from Kantar Media’s audience measurement experts
Kantar Media recently published People-powered measurement, a guide to audience panels and how they are playing a starring role in measurement and calibration. Our team of Kantar Media experts have summarised some of the key takeaways in a series of videos now available on our YouTube channel.
19 July, 2024