News and Resources
Opinion
Are your messages surviving the complex filter of news brands and aggregators?
Diminishing audience trust in news brands poses the biggest challenge for comms professionals
26 August, 2021
Opinion
Closing the gap between comms professionals’ perceptions and audience reality
PR professionals’ perception of the most important news sources are out of step with what most Western European consumers actually consume
20 August, 2021
Opinion
Data strategies for brand growth
Responsible data stewardship enables marketers to grow share of pocket, in order to grow market share, finds our latest research
30 June, 2021
News
Kantar wins BARB panel and census data contracts
BARB, the UK television audience measurement currency, announced today that Kantar has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry
2 June, 2021
News
Netherlands leads the world in true cross-media measurement
Kantar and Ipsos have been awarded the contracts to deliver the world’s first true cross-media total audience measurement solution in the Netherlands
30 March, 2021