News and Resources
Opinion
The Romance lives on: Content and Advertising are more intertwined than ever before
As the video media landscape continues to change, so does the relationship between content and advertising. While at some point we may have thought we were about to witness a divorce between the two, it looks like the romance is back on. What exactly rekindled the flame?
20 March, 2023
Opinion
An echo from the past
Our industry finds itself on the cusp of an inflection point with the VOD businesses that disrupted the linear TV model now diversifying their operations. Interestingly, this is a familiar pattern we can trace back in time - offering a fascinating glimpse of what might come next
6 March, 2023
Opinion
Watch: Overview of The Future Viewing Experience
Louise Ainsworth, CEO EMEA, Media Division at Kantar, shares the most business critical findings from Kantar’s seminal 2022 report, disclosing insights on content and delivery, viewer behaviour, advertising and data
6 March, 2023
News
Kantar renews Danish radio audience measurement contract
New four-year agreement expands scope of existing radio measurement service first launched in 2007
16 February, 2023
Opinion
2022: a watershed year for the future monetisation of digital video
2022 has seen significant broadcaster investment in digital-first online services, whilst global platforms have launched linear channels and ad-funded tiers. It’s a convergence of windowing and monetisation strategies that makes reliable audience data even more essential
16 December, 2022