News and Resources
Opinion
Sports viewing behaviours are changing, and visibility is key to stay on top of the game
As Wimbledon draws to a close, Andrew Brember looks at how sport viewing behaviours are evolving, and the role of cross-media measurement in reaching and engaging sports fans
19 July, 2023
Data Insights
Smart speaker trends
The boss of Currys claimed smart speaker sales have ‘fallen off a cliff’, on the eve of Amazon’s Prime Day. So how are consumers today engaging with such tech?
14 July, 2023
Data Insights
Mortgage provider switchers
As millions see their mortgage payments jump as interest rates climb, we explore who is looking to switching their provider
7 July, 2023
Opinion
Made to measure: the rise of ad-supported streaming
As Netflix and Disney+ boost the advertising opportunities in the streaming market, cross platform measurement becomes business critical, writes Antonio Wanderley
25 June, 2023
Data Insights
VR headset early adopters revealed
With Apple and Meta announcing new VR headsets in recent weeks, we explore the appetite for this type of tech among Britain’s consumers
23 June, 2023