News and Resources
Data Insights
Extreme Savers
As consumers dip into savings at record levels to see them through the cost-of-living crisis we explore consumers at both ends of the savings spectrum
4 August, 2023
Data Insights
Ad blocking trends
Who uses ad blockers today and what sets them apart from other consumers?
28 July, 2023
Opinion
How the early adoption of Cross-Media Audience Measurement gave the Brazilian market the edge
Brazil is reaping the benefits of measuring viewers on any screen, writes Melissa Vogel
25 July, 2023
Opinion
The path towards media measurement’s ‘holy grail’
When true cross-media measurement comes, those who learned how to unlock the value across platforms will benefit the most, writes Manish Bhatia
24 July, 2023
Data Insights
Rise of money management app engagement
The cost-of-living crisis has prompted accelerated consumer engagement with money management apps as consumers look for ways to budget better
21 July, 2023