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Extreme Savers

As consumers dip into savings at record levels to see them through the cost-of-living crisis we explore consumers at both ends of the savings spectrum

4 August, 2023

Ad blocking trends

Who uses ad blockers today and what sets them apart from other consumers?

28 July, 2023

How the early adoption of Cross-Media Audience Measurement gave the Brazilian market the edge

Brazil is reaping the benefits of measuring viewers on any screen, writes Melissa Vogel

25 July, 2023

The path towards media measurement’s ‘holy grail’

When true cross-media measurement comes, those who learned how to unlock the value across platforms will benefit the most, writes Manish Bhatia

24 July, 2023

Rise of money management app engagement

The cost-of-living crisis has prompted accelerated consumer engagement with money management apps as consumers look for ways to budget better

21 July, 2023