News and Resources
Data Insights
Reaching music streamers
For the first time half of British adults claim to use music streaming services
11 December, 2023
Reports
The Future Viewing Experience
Media and entertainment is a multi-trillion-dollar industry, buoyed by improved technology, connectivity and a thirst for content. Our position as the world leader in audience measurement is grounded in the continual appraisal of trends to guide and drive our measurement innovation. Our latest report, The...
11 December, 2023
Data Insights
Engaging dating app users
Primary School Parents and Mid life Independents are among the life stages particularly likely to use dating apps
1 December, 2023
News
Campaign Audience Validation tool arrives in Spain
Agencies and advertisers to gain greater control of their campaigns with a unified view of de-duplicated audience reach and frequency
28 November, 2023
Data Insights
Almost three-quarters of consumers know either little or nothing about AI Chatbots
With AI tools increasingly filtering into our daily lives we take a look at how consumers are engaging with this evolving tech
23 November, 2023