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Kantar to deliver cross media audience measurement service in Colombia
Kantar today announces an agreement with the Ministry of Information Technology and Communications of Colombia (MINTIC) to measure digital audiences of eight regional TV channels: Señal Colombia, Canal Trece, Canal Capital, Teleantioquia, Telecafé, Telecaribe, Telepacífico and Canal TRO.
18 February, 2020
Opinion
Advertisers seek the optimal balance between data control and data access
Brands want more control of their media spend and believe data should be used by everyone – from the advertiser to the agency
24 August, 0202