Opinion
2022: a watershed year for the future monetisation of digital video
2022 has seen significant broadcaster investment in digital-first online services, whilst global platforms have launched linear channels and ad-funded tiers. It’s a convergence of windowing and monetisation strategies that makes reliable audience data even more essential
16 December, 2022
Opinion
What does the Disney+ ‘Doctor Who’ deal tell us about the future of television and its measurement?
As intellectual property becomes the new prime time, we examine how global SVOD players seek content they can build loyal ‘fandoms’ from that drive subscriber attraction and retention.
1 December, 2022
