News and Resources
Opinion
ORIGIN: Updates on the route to launch!
For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones have been achieved in the past twelve months. In this article, Frances Sheardown shares the briefing’s main takeaways.
4 July, 2024
News
OSN appoints Kantar Media to unlock audience insights in the Middle East
Kantar Media, has been appointed by OSN to deliver a new audience measurement service ingesting data collected from their subscribers’ set top boxes using return path data technology.
2 July, 2024
Data Insights
Evolving social networking trends are creating new engagement opportunities for brands
How consumers engage with social networks is changing rapidly
2 July, 2024
Data Insights
How the most financially stressed consumers are finding joy
Our TGI data reveals around a third of British adults today are feeling stressed and unhappy
19 June, 2024
News
Kantar Media selected by Aquila to develop CMM solution in the United States
The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution. Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.
17 June, 2024