News and Resources
Opinion
WATCH: Media Trends & Predictions 2024 – LIVE launch
Louise Ainsworth, CEO EMEA, Kantar Media hosts clients and partners to explore the findings of Kantar Media’s annual Media Trends & Predictions report
23 November, 2023
Opinion
100 years and counting: how centennial media brands stay relevant
Kantar Media's Bas De Vos offers a perspective into the success of media titans Disney, Warner Bros., and the BBC. Discover how these centennial brands have harnessed adaptability and audience insight to remain at the forefront of an ever-changing industry
22 November, 2023
Opinion
The future requires hybrid thinking and co-creation
As we can see in 2023’s trends, there is a desire - no doubt made stronger as our skills and capabilities advance - to measure the success of content in ways that better match the multifaceted and more complex nature of today’s media consumption. To achieve this, we will need to reconsider some of our existing thinking.
21 November, 2023
Data Insights
Percentage of adults claiming they are trying to lose weight has grown in recent years
As a plethora of new anti obesity drugs are launched this year, we explore how adults today are feeling about weight loss
21 November, 2023
Data Insights
Phone owners switching their mobile devices every couple of years has fallen
A look at trends in mobile phone upgrades and types of plan bought as well as exploring those who spend most on their mobiles every month
21 November, 2023