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Harnessing real-time ratings to grow Globosat TV audiences

Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data.

14 June, 2024

Providing Diageo with a richer understanding of its key consumer segments

How the breadth and depth of TGI data enabled Diageo to better target its key consumer segments

6 June, 2024

Kantar Media names Nicole Gileadi Chief Strategy Officer & North America Managing Director

Former Google Global Cross-Media Currency & Industry Advocacy Leader to champion Kantar Media's innovation and growth agenda and lead North American expansion

29 May, 2024

The regulatory landscape continues to change – and we all need to pay attention

A trio of new EU laws signify broader global regulatory trends, writes Stuart Wilkinson - and notably audience measurement is in scope for the first time

24 May, 2024

People-Powered Measurement

Our guide to audience panels and how they are playing a starring role in measurement and calibration

14 May, 2024