News and Resources
Case studies
Strengthening the consumer signal
Kantar Media’s Campaign Audience Validation™ tool empowered Publicis to unlock value for Alpina, gaining greater control over its Finesse launch campaign
25 August, 2024
Case studies
Integrated viewer insights for Sky Deutschland
We developed an integrated reporting software tool for Sky, consolidating its different sources of German viewing data into one system where they can be easily analysed alongside each other
20 August, 2024
Opinion
Consumer loyalty is being tested – how can businesses adapt?
Jimena Urquijo shares insights into how changing lifestyles, incomes, and attitudes are reshaping content and advertising strategies
20 August, 2024
Case studies
Advanced advertising intelligence for ATRES MEDIA
We gave the Spanish media group connected intelligence to help them quantify the sales uplift of brand advertising exposure.
15 August, 2024
Case studies
Empowering The Earthshot Prize to better understand its key audiences
Global environmental organisation The Earthshot Prize needed to better understand the values and behaviours of its key consumer audiences so that it could better engage them
9 August, 2024