News and Resources
Data Insights
Rise of the teetotal Gen Z-er
Opinion
Why openness and collaboration will strengthen the media ecosystem
Kantar Media's latest study shows that success requires skills and behaviours that go beyond the individual, writes John McCarthy
27 September, 2024
Opinion
The unique power of panels: measuring media with precision and depth
As the media world fragments and the competition for audience attention intensifies, the unique insights provided by panels become more valuable than ever, writes Frances Sheardown
18 September, 2024
Reports
The Skills Shaping Tomorrow’s Media Ecosystem
Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape
11 September, 2024
Case studies
Delivering better audience experiences – across regions and niche programming
Kantar Media enhances its TV audience measurement by ingesting data from Connected TVs at scale to deliver even more granular ratings data to RTVE
10 September, 2024
Data Insights
Unlocking the value of older audiences
In order to engage older consumers effectively and minimise campaign wastage, it's important to be mindful of a range of factors
5 September, 2024